Details
Summary:
A crisis waits for no one. It can appear without notice and if not handled properly may have far reaching consequences for your organisation's reputation, bottom line and even future. However, a crisis does not have to be the end of a company.
Crisis communications if executed sensitively and professionally can in fact improve a reputation and brand value. The key to successful crisis comms is to ensure you have anticipated, prepared and trained.
No matter how large or small the crisis our full day course will help you begin to prepare you to consider all eventualities, think ahead and hone the skills required for both risk and crisis management. We hope we can support you in developing skills that help you prevent a crisis turning into a catastrophe.
Knowing and understanding the risks your organisation faces, who your stakeholders are and how to communicate effectively with each one will be covered during the course.
Crisis management is now even more vital in the digital age. This course will introduce you to the steps to take to prevent your crisis snow balling out of control. We will show you how embracing social media can actually support your communications strategy for the good.
Are you prepared to handled any crisis that is thrown at you? Are your clients prepared?
Event Type: Classroom
Address: Clayton Hotel Cardiff: St Mary St, Cardiff, CF10 1GD
Places available: 10
Places remaining: 10
Trainer: Nickie Aiken MPRCA
Event Overview
Who Should attend? The course is aimed at all levels who would like to learn crisis communication skills or refresh what they have learnt and experienced in this area. What attendees will learn: * What to do before, during and after a crisis. * How to secure buy-in from your senior management team and clients on the importance of risk and crisis management. * Anticipate: How to undertake risk audits and horizon scan for a potential crisis. * Prepare: Who will you need and want to talk to during a crisis? How will you communicate with each stakeholder group? Do you have the correct tools in place to communicate during a crisis. Are your social media platforms ready? * Train - How to effectively practice your crisis communications strategy ahead of time. We will also undertake training exercises during the day. * Learn the "golden rules" of crisis management communications. * Understand the importance of learning from a crisis. Appreciate how to handle the aftermath and use it to your best advantage. Materials: Hard copy of online copy of the powerpoint slide presentation List of relevant books, articles, blogs