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Campaign Masterclass - This Girl Can


Date

31 Oct 2017

Time

08:30

Location

London

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This event is full.

Details

Summary:

Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.

Event Type: Member Event

Address: Sport England, London, WC1B 3HF

Event Overview

This Girl Can is a nationwide Sport England campaign funded by The National Lottery. The campaign has successfully motivated 2.8 million women and girls to get active.

The campaign tackled the fear of judgement that Sport England research showed stopping many women from getting active.

The campaign used award winning creative material to highlight that women of all shape, sizes, abilities and backgrounds take part in physical activity. But it took long-term strategic media and Parliamentary engagement to give the campaign impact and longevity.

This masterclass will show how we built cross-party support and worked with influencers, stakeholders and the media to create and sustain an award-winning campaign.

 

For more information please contact Tara Munis, Events Executive, PRCA, tara.munis@prca.org.uk