Details
Summary:
Today, every business operates in a data driven marketplace – none more so than PR consultancies.
And that means facing, and operating, in a minefield of rules and regulations. Consultancies not aware of those potential pitfalls could face regulatory actions and significant fines.
Being aware of the challenges and regulatory frameworks will protect your consultancy’s reputation and that of your clients, not to mention the financial wellbeing of your business.
Event Type: Classroom
Address: PRCA, 82 Great Suffolk Street, London, SE1 0BE
Places available: 8
Places remaining: 6
Trainer: Steve Dunne FPRCA
Event Overview
In this half day workshop we give you a thorough briefing on:
o How the law impacts your business
The Data Protection Act – what it is, how it works, why it matters and how it impacts your business.
The rules and regulations around privacy and electronic communications
Opt-ins and opt-outs
Penalties and how enforcement of those regulations work.
o Implementing a Data Protection Policy for Your Consultancy
Rules around copywriting and permissions
Websites and cookie policies and how to draw up a statement
Drafting permission statements
Dealing with complaints from clients and audiences
o Future rules and regulations
What GDPR is and how it affects the PR industry
Opt-in, opt-outs and consent regarding comminications
The right to be forgotten
The change is to the legal basis for processing personal data.
How attendees will benefit;
Attendees will gain an understanding in:
• The obligations a PR consultancy faces
• Assess your current situation and spotpotential issues.
• Review and update your privacy policy.
• Establish a legal basis for collecting personal data.
• Understand regulations on data breaches.
• Help you change your approach to database building, data management, and the collection of consumer data