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PRCA Review of Political Predictions report launch and roundtable - Committee Room 12


15 Nov 2017







Please join us for our report launch in Parliament. Please note the venue change to Committee Room 12 (use St Stephen's entrance).

Event Type: Member Event

Address: Committee Room 12, London, SW1A 0AA

Event Overview

Over the past year, the PRCA has been considering the art and science of political predictions. Recent results, such as Brexit, Trump’s win in the USA, and Corbyn’s gains at the UK General Election, were all counter to the majority of predictions. Please join us for the launch of our new publication which brings together commentary from leading industry commentators, pollsters, pundits and academics. 

The event will be a roundtable to discuss the issues that the report raises and hear your views on political predictions.

The publication includes essays on: financial markets and predictions; modern election campaigns and the challenge they present to political polling; social media and general elections; paradigm shifts in polling; the "London Bubble"; using research and statistics as PR and communications practitioners; groupthink; populism and non-voters; and geopolitical risk and c-suites.

This event is open to members and interested non-members. For more information, or to register, please contact Nicholas Dunn-McAfee MPRCA, Head of Public Affairs, Policy, and Research, PRCA, on

Aimed at addressing trust and confidence in political predictions following the UK General Election 2015 result, the UK Referendum result, and the US Presidential Election result, the PRCA Review of Political Predictions is  led by Andy Sawford MPRCA, Managing Partner and Co-owner, Connect Communications, and former Shadow Minister. A blog post outlining his plans can be read here.

Targeting the perceived problem holistically, the Review has been inviting views from organisations across our membership, wider industry, polling industry, and the broader political landscape that have been vocal about the issue.