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PRCA Consumer Group event: Building Brand Relevancy and Credibility – What can PR really do?


Date

23 Nov 2017

Time

18:00

Location

London

Details

Summary:

Please join us for this PRCA Consumer Group event on the evening of 23rd November. Please arrive at 18:00 for an 18:30 start.

Event Type: Group Event

Address: MSL Group, 82 Baker Street, London, W1U 6AE

Event Overview

With the need for brands to be more meaningful, authentic and relevant than ever – what is the role of PR within the marketing mix?

This panel discussion will focus on:

  • Roles of Brands in society today
  • Role of Consumer PR within the wider marketing mix
  • Measurement of relevancy

Panellists:

Joan O’Connor CMPRCA, Coca - Cola

Lauren Winter MPRCA, Head of Consumer& Brand Marketing, FleishmanHillard

Eleanor Sullivan MPRCA, Head of Brand Planning, Golin

Kinda Jackson MPRCA, Head of Digital Content, MSL Group

Sam Matthewson, Founder, Fresh Planning

Chair:

Ruth Allchurch FPRCA, Chairman of the PRCA Consumer Group

Join us for an engaging evening followed by drinks and networking. Numbers are limited, so book your place today!

The Consumer Group is sponsored by Atomik Research

This event is worth 15 points in the PRCA CPD scheme.