PRCA Evaluation Group event: Evaluation Group Launch

Event Overview

Please join us for the launch of the PRCA Evaluation Group.

The first event will be an informal networking event with the Group’s Chair, Emma Hopkinson CMPRCA and Vice Chairman, Andy West MPRCA introducing the new Group. They will discuss their plans for the group, the topic areas that it will cover, and what she hopes people will get out of it. There will also be an opportunity for attendees to provide their ideas for topics they would find of interest.

The group will offer the opportunity for you to learn from evaluation experts, to share insights, discuss techniques and methodologies and to exchange knowledge with your peers.

During the sessions we will explore how to measure the true impact of your communications across mainstream and social media, assessing what serves to influence reputation, audience perceptions, attitudes, behaviour, and how they are contributing to meeting your commercial objectives. We will also highlight how to demonstrate the value of well-planned and executed communications delivers without relying on AVE,  to justify further investment.

This event is worth 15 points in the PRCA CPD Scheme.