Please join us for this PRCA Technology and Broadcast Group event: Tech opportunities in Broadcast. Please arrive at 18:00 for an 18:30 start.
Event Type: Member Event
Address: Hill+Knowlton Strategies, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB
Until recently technology news was still largely the preserve of a few niche TV programmes, but this is changing. With technology now transforming every aspect of our lives the public's interest in technology stories is growing. From smartphones to driverless cars and the consequences of cyber crime, tech is creeping into the mainstream agenda.
The universal appeal of TV and Radio, coupled with the decline in print media should make broadcast coverage a PR professionals’ dreams…so how can you take advantage of this opportunity and secure a journalists interest beyond the latest Apple launch or mass cyber attack?
This panel discussion will explore how broadcast media works, and how to package your stories and approach relevant media?
Tessa McCann, TV News Editor, CNBC
Johny Cassidy, Business and Economics Journalist, BBC Business
David McClelland, Technology Broadcaster and Journalist, BBC and ITV
This event is worth 15 points in the PRCA CPD Scheme.