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PRCA Technology and Broadcast Group Event: Tech opportunities in Broadcast


06 Feb 2018







Please join us for this PRCA Technology and Broadcast Group event: Tech opportunities in Broadcast. Please arrive at 18:00 for an 18:30 start.

Event Type: Member Event

Address: Hill+Knowlton Strategies, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB

Event Overview

Until recently technology news was still largely the preserve of a few niche TV programmes, but this is changing. With technology now transforming every aspect of our lives the public's interest in technology stories is growing. From smartphones to driverless cars and the consequences of cyber crime, tech is creeping into the mainstream agenda. 
The universal appeal of TV and Radio, coupled with the decline in print media should make broadcast coverage a PR professionals’ dreams…so how can you take advantage of this opportunity and secure a journalists interest beyond the latest Apple launch or mass cyber attack? 
This panel discussion will explore how broadcast media works, and how to package your stories and approach relevant media?

Panellists include:

Tessa McCann, TV News Editor, CNBC

Johny Cassidy, Business and Economics Journalist, BBC Business

David McClelland, Technology Broadcaster and Journalist, BBC and ITV

This event is worth 15 points in the PRCA CPD Scheme.