Details
Summary:
Please join us for this PRCA Digital and PRCA Creative Group event: The new-look Cannes Lions 2018, taking place on the evening of 28th March. Please arrive at 18:00 for an 18:30 start.
Event Type: Group Event
Address: Ogilvy PR, Sea Containers, 18 Upper Ground, London, SE1 9RQ
Event Overview
Cannes Lions has made significant changes to their awards architecture. A simplified structure for 2018 removed 120 sub-categories. And relevant new Lions were introduced, such as the Social & Influencer Lions and the Sustainable Development Goals Lions.
The PRCA is delighted to have Fiorenza Plinio, Head of Awards Development, present a deep dive in to the thinking behind the new award tracks. She’ll discuss what these changes mean and how Cannes Lions 2018 mirrors the trends in our industry with the 2018 PR Lions Jury President Stuart Smith (Global CEO, Ogilvy PR) and former juror Candace Kuss (Director of Social Media, Hill+Knowlton Strategies).
Finding the right category for your work is an integral part of success at Cannes. Don’t miss this opportunity to learn first-hand how PR agencies can win by expanding across the festival.
The jury presidents have been chosen. Submissions are now open. What will you enter?
Speakers:
Fiorenza Plinio MPRCA, Head of Awards Development, Cannes Lions
Candace Kuss MPRCA, Director of Social Media, Hill+Knowlton Strategies
Stuart Smith MPRCA, Global CEO, Ogilvy PR
This event is worth 15 points in the PRCA CPD programme.
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