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Managing Professional Communications Agencies Series - Part 2


18 Apr 2019







Managing Professional Communications Agencies Series - Part 2 - Looking Outside to the Market: How to Grow whilst Maintaining Margin

This is the second part of a two-day training event that gives directors, potential directors and senior account handlers the essential commercial and business management skills.

This second day helps delegates to understand the key factors involved in winning, managing and growing client accounts profitably. It examines the factors affecting client profitability and how to monitor and control them. The session aims to provide senior account handlers with the skills necessary to ensure that their agency is properly paid for the work that it does.

Event Type: Classroom

Address: PRCA, London, SE1 0BE

Places available: 10

Places remaining: 6

Trainer: Neil Backwith FPRCA

Image of trainer

Event Overview

How will attendees benefit

  • Attendees will be able to optimise their firm's financial performance and maintain profitability even when the unpredictable happens.
  • Attendees will understand the different ways of managing time and fees to ensure that over-servicing is reduced (or eliminated entirely) and that better time management always leads to greater staff satisfaction and improved morale.
  • Attendees will be able to manage their clients and accounts effectively to ensure that they optimise profitability and growth opportunities.
  • Attendees teams will enjoy greater clarity of purpose and higher satisfaction and their firms will grow faster and enjoy greater profitability.

Who Should attend
This course is aimed at senior management level who would like to gain commerical and business management skills.