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PRCA Research Group event: Influencer Marketing Best Practice


Date

18 Apr 2018

Time

18:00

Location

London

Details

Summary:

Please join us for this PRCA Research Group event taking place on the evening of 18th April. Please arrive at 18:00 for an 18:30 start.

Event Type: Group Event

Address: Hotwire, 69 Wilson Street, London, EC2A 2BB

Event Overview

The PRCA Research Best Practice Group is back in 2018.

The Research Group aims to provide PRCA members with access to tailored and relevant advice on best practice.

In this session we are reviewing research into Influencer Marketing Best Practice with guest speaker Sarah Burns.

Sarah is an industry leader in promotional marketing, CAP code best practice and promotional regulations. She helps brands, agencies and businesses of all sizes create effective and compliant promotions on-line, on-pack, for in-store activation, or on social media, in fact across any platform. She is committed to improving standards of best practice and compliance within the marketing industry. She has been a board director at The Institute of Promotional Marketing, is currently a SCAMbassador for National Trading Standards Scams team, and on the steering committee for the Fraud Women's Network.  

Sarah will be presenting the findings of the recent Prizeology research study looking at how influencer marketing effects the public and their perception of brands. Findings of the study received wide spread coverage in the industry media including The Drum, Campaign, PR Week, Econsultancy, Infuencer Update, Marketing Communications News and Marketing Week.

We will wrap up by opening up the floor to allow all guests to present any questions they may have.

This event is worth 15 points in the PRCA CPD programme.