Details
Summary:
Please join us for this PRCA Technology Group event on the morning of 24th April, 2018.. Please arrive at 08:30 for an 08:45 start.
Event Type: Group Event
Address: Madano, 7th Floor, 160 Blackfriars Road, London, SE1 8EZ
Event Overview
Ever wondered how brands can create record-breaking campaigns that generate recognition across the globe?
On Tuesday 24th April, Doug Male, Head of PR, EMEA APAC for Guinness World Records will be hosting a panel discussion to demonstrate How record-breaking can create award-winning campaigns that generate newsworthy, engaging and sharable content.
Joining the discussion will be two of the brand’s existing clients; Harman Industries, a Samsung company and global leader in consumer electronics, and ER Productions, award-winning laser show specialists.
Harman achieved the record for ‘Most Bluetooth speakers playing simultaneously’ to launch the brand’s latest product range, the JBL Flip 4, and ER Productions, who with their creative agency Tiga, broke the record for the ‘The Largest Laser Show’ to celebrate the company’s 10th anniversary through a memorable event that showcased their achievements within the industry.
Join us from 8:30am for a discussion on upcoming trends within the industry, and an opportunity to learn more about the benefits of record-breaking campaigns.
This event is worth 15 points in the PRCA CPD programme.
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