PRCA HR Forum event: Artificial Intelligence and Employment in PR – the Next Revolution?

Event Overview

AI is rapidly disrupting employment by automating tasks and changing the shape of jobs. While AI is most often associated with low-skilled jobs, it is also being applied to core aspects of PR, including content development, planning and even media relations And it is directly impacting how HR is managed and delivered. But how many business leaders and HR teams in PR have a plan to harness the potential of AI?

In PR’s notoriously competitive talent market, where a lack of skills is holding businesses back and where many practitioners feel stretched and overloaded, we know that we need to innovate. How can AI help us work faster and smarter, make jobs in PR more strategic and rewarding and allow businesses to create greater value? What are businesses doing with AI today, and when will we see wide scale change? What should we be doing to prepare, and what will AI mean both for people working in PR today and for the HR teams and leaders planning their future workforce? What skills will become obsolete, and what new skills will we need?

Panellists :

Stephen Waddington FPRCA, Partner and Chief Engagement Officer, Ketchum, is responsible for driving the integration of digital and social capabilities in client engagements across Ketchum’s international network. As a Chartered PR Practitioner, a CIPR Fellow (Hon), a Fellow of the PRCA, and member of the Public Relations Company Stephen takes an active role in innovating and developing the PR sector. He has researched and written about AI in PR, which he believes is an important issue for the industry to embrace.

Jeff Wellstead, Partner, The Pioneers – with over 30 years of HR leadership experience in businesses from Fortune 100 global brands to hyper-growth start-ups, Jeff specialises in digital enablement and workforce innovation to support organisational transformation, with a particular focus on how AI is revolutionising the workplace. Jeff is a certified business coach for the UK's Growth Accelerator & Innovation programme, a member of Tech London Advocates, an Entrepreneur in Residence for Cornell University's ‘Entrepreneurs @ Cornell’ programme and a member of the CognitionX HR Community.

This event is worth 15 points in the PRCA CPD programme.