Details
Summary:
Please join PRCA for this International Communicators Group event taking place in the evening of 13th June.
Event Type: Group Event
Address: WE Communications, 10 Southampton Street, 4th Floor, Tower House, London, WC2E 7HA
Event Overview
International markets continue to become increasingly important to businesses of all sizes. Thanks to the UK’s mature PR market and its time zone friendly location, UK agencies often position themselves as an EMEA or Global hub for multi-market communication programmes.
Join this, the first meeting of the new PRCA International Communicators group for networking, discussion, debate, and insight into the management of these multi-market programmes. Our panel of guest speakers will tackle topics including:
- What different approaches exist?
- What are some of the best practices to follow?
- The value of branded network vs. independent boutiques?
- What skills are required to manage multi-market programmes?
- Will Brexit impact the UK’s value as a hub?
Chair:
Chris King CMPRCA, Agency Development Director, Wildfire
Panellists:
Ken Leitch, Head of Global Communications, BP Lubricants
Anna McLean MPRCA, Partner and Director, Lansons
Marcus Sorour CMPRCA, VP international client services, WE
Greg Morsbach, Director Of Corporate Communications, Herbalife Nutrition
The Group’s co-chairmen (Chris King and Marcus Sorour) are also keen to use the event as an opportunity to poll attendees on what topics they’d like to see covered at future events. They will also form a committee to steer this new PRCA group forward.
This event is worth 15 points in the PRCA CPD programme.
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