Details
Summary:
You are new to working in an agency and you are taking part in your first or second new business pitch. You want to shine and play a role in winning the account. It’s nerve-racking. We have all been there. Perhaps you have been told what to do and say… perhaps you are not sure. Either way, this online seminar is designed to help you understand exactly what goes on in a new business pitch, what clients are looking for and how to perform at your very best on the big day. The seminar offers advice on how to look, how to behave, how to speak and how to make an impression which will help your agency win the pitch. You may be surprised to hear that experienced clients concentrate in the ‘juniors’ rather than the ‘seniors’ in a new business pitch. Here are some useful tips.
Event Type: Webinar
Places available: 50
Places remaining: 43
Trainer: Adrian Wheeler FPRCA
Event Overview
This PRCA webinar examines what actually happens in the sales process - from the client's point of view. Every PR contract is the result of someone deciding to go with one consultancy rather than three or four others - who most likely all have the experience, competence and ideas to do an equally good job. But the client has to pick one.
This course suggests a technique which will maximise your chances of being chosen on the day.
How attendees will benefit
Attendees learn how to sharpen up their pitching skills; how to align their proposals with the client's real objectives; how to make their pitches gripping and memorable; and how to manage various kinds of client behaviour during the presentation. The outcome: attendees will increase their win-rate.
Who should attend
This course is aimed at those at junior level who would like to learn about pitching to win new business or to refresh and develop further their skills in this area.
What attendees will learn
Getting on the long-list: profile, cold-calls, new-business agencies
Understanding procurement and establishing good business relationships
Qualifying the opportunity: should we pitch?
Before the pitch - winning without pitching