Details
Summary:
This seminar is designed for those who would like to gain a comprehensive understanding of everyday PR and communications activities. The session covers a broad range of areas, from defining PR and communications to the steps involved in structuring a basic PR and communications campaign.
Event Type: Classroom
Address: PRCA, 82 Great Suffolk Street, London, SE1 0BE
Places available: 10
Places remaining: 9
Trainer: Trevor Morris FPRCA
Event Overview
This seminar is designed for those who would like to gain an understanding of everyday PR and communications activities.
The session covers defining PR’s role in the marketing and reputation mix, how to structure a basic campaign and how to create a news story and sell it in to a journalist.