Media analysis and research is increasingly seen as a strategic tool to: create more effective communications; demonstrate accountability; and manage performance and resources. Good measurement is a strategic and tactical business decision support tool. This workshop is designed to enable attendees to cut through the complex and often jargon-riddled world of communications measurement and understand how it can deliver better and more impactful communications. It will enable communications leaders to demonstrate their contribution to the business.
Interactive and practically focused, the workshop is led by two highly experienced measurement practitioners from The Measurement Practice, who will provide an overview of how measurement supports key business functions, and cover the basic principles of best practice in measurement.
Event Type: Classroom
Address: PRCA, London, SE10BE
Places available: 7
Places remaining: 2
Trainer: Mike Daniels MPRCA
How delegates benefit Understanding the basic principles of measurement How to embed measurement into the business Understand and use key concepts and vocabulary of measurement Ability to demonstrate the value of PR within the broader business context Engage with other business functions Improved planning, campaign management and ROI What delegates learn How to set measurement programme goals Barcelona Principles – replacing AVE to demonstrate PR value Linking PR activities to business metrics and data Aligning PR metrics to business KPIs Using measurement to demonstrate business leadership and accountability Materials Delegates will receive a full set of workshop materials