This course asks why PR firms generally throw more resources at winning new clients than growing their existing ones. It demonstrates graphically that most firms are missing growth opportunities and identifies ‘the nine things that we all forget to do' that would deliver faster growth and greater profitability.
Event Type: Classroom
Address: PRCA, London, SE1 0BE
Places available: 7
Places remaining: 4
Trainer: Neil Backwith FPRCA
How attendees will benefit
This course aims to:
- Demonstrate how and why valuable growth opportunities with existing clients are being missed every day.
- It shows how to identify the opportunities and how to exploit them.
Who should attend
This course is aimed at those in directorial positions.
What attendees will learn:
It introduces the concept of ‘managed investment time' and how this simple idea could generate a huge return.
The session will be split 50:50 between presentation and discussion, with plenty of time for ‘Q and A'.
What materials attendees will receive
Attendees will receive a copy of the presentation used.