This session looks at one of the biggest influences on agency profitability, the contract or agreement between agency and client.
Event Type: Classroom
Address: PRCA, London, SE10BE
Places available: 10
Places remaining: 8
Trainer: Neil Backwith FPRCA
How attendees will benefit
- Gain the ability to get a clear and fair agreement between client and consultancy
- Gain an understanding of what should be expected from both parties and the commercial basis on which the relationship is based
- Learn the basis of contracts
- Understand ow to judge the value of individual elements (e.g. length of contract, notice period, payment terms) and how to negotiate a fair deal
Who Should attend
This course is aimed at managing director level, who would like to gain further insight into getting better deals from clients.
What attendees will learn
This workshop introduces the concept of ‘trading' in negotiating the terms and conditions that apply to a project or contract for services. It introduces a simple way to establish the impact on account or project profitability of agreeing to the conditions or terms often demanded by clients, when to accept them and when to walk away.
It also examines the balance of power and why it is that we, the agencies and consultancies, so often feel the weaker party in what should be a ‘partnership' of equals.
As with all these special MD Workshops, the session will be split 50:50 between presentation and discussion, with plenty of time for ‘Q and A'.
What materials attendees will receive
Attendees will receive a copy of the presentation