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Paid Media


Date

30 May 2019

Time

10:30

Location

Online

Details

Summary:

Paid Media is now part of the PR mainstream, as increasingly we have to pay to gain access to online audiences. We’ve become advertisers almost by accident and as a result can now gain a holistic view of activity that was often siloed in separate departments.

Event Type: Webinar

Places available: 50

Places remaining: 44

Trainer: Chris Lee MPRCA

Image of trainer

Event Overview

How attendees will benefit

In this webinar, we will cover:

  • Where Paid Media fits into planning, alongside Earned, Shared and Owned Media (often referred to as the ‘PESO model’)
  • Jargon busting
  • Planning for Paid Media: The journey, design and wording
  • A/B testing
  • Platform-specific ad options, including
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google Ads
  • Video placement
  • Native advertising
  • Affiliate marketing
  • Tagging and tracking
  • Content discovery platforms
  • Ad management (Demand-side Platforms)

Who should attend?
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns.