How attendees will benefit
This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign
Event Type: Webinar
Places available: 50
Places remaining: 40
Trainer: Paul Inglefield MPRCA
What attendees will learn:
The webinar will overview the key components required to design a campaign, focusing on insight, setting SMART objectives, audience segmentation and evaluation.
To bring this to life, the webinar will overview a campaign planning template and refer to a range of recent award-winning campaigns to discover what works well and why.
Following the webinar, you will be sent:
- Webinar slides
- Copies of case studies
- Relevant reports and guidance
- Have opportunity for follow up conversations with trainer about specific campaign challenges