Details
Summary:
Adding value in your client relationships is key to keeping your clients loyal and unlocking growth opportunities for your agency.
Event Type: Classroom
Address: PRCA, London, SE1 0BE
Places available: 7
Places remaining: 6
Trainer: Lara Molins Caplin MPRCA
Event Overview
Agency life is hectic. Team members are pressured working across several different accounts juggling the hundred and one different things they need to do for their clients. Tasks are set and teams are mobilised to deliver against the tactical execution. Most agency PR’s have never been in-house and there can often be a barrier between truly understanding what success looks like for clients and how they can really add value in their client relationships.
Understanding this is critical component that sets apart brilliant PR agencies and gives individuals greater satisfaction in working with their clients.
This workshop aims to raise awareness and build understanding of how to add value in your client relationships, keep clients loyal and surprise and delight them in the process.
Everybody in the team has an important role to play to keep a client happy and this workshops aims to open the endless possibilities available in achieving this.
This session will look to bring to life how an in –house team works, what its priorities are and what the in-house take is on the fundamental elements of a working press offices.