Details
Summary:
Please join Guinness World Records for their Campaign Masterclass looking at their work with Reebok taking place on the morning of 18th October. Please arrive at 8:30, the presentation will start at 9.00.
Event Type: Member Event
Address: 20 Cavendish Square, London, W1G 0RN
Event Overview
Find out how Reebok managed to achieve 44 Guinness World Records titles within 24 hours, and launch the Nano 7 with a global event that captured the imagination of the media and the international fitness community.
In a crowded market place, Reebok, wanted to position the Nano 7 as the ultimate training shoe, and to showcase the brands purpose ‘To inspire people everywhere to be their best- physically, mentally and socially’ by creating engaging content that inspired consumers to change their attitudes towards fitness.
The challenge was to create an award winning campaign that used real people to tell their real stories. How could Guinness World Records showcase Reebok’s purpose and harness the power of record-breaking to create a campaign that generated a global buzz?
During the masterclass, we’ll share with you the strategy for how we helped Reebok create engaging and shareable content that resonated with their audiences across the globe, and achieved over 140m media impressions worldwide within the first week, and racked up 12m social impressions on the day!
Agenda
· Registration & Breakfast: 08:30-09:00
· Presentation: 09:00-09:45
· Q&A: 09:45-10:00