Details
Summary:
Please join Harvard PR for their Campaign Masterclass taking place on the morning of 25th September. Please arrive at 8:30, the presentation will start at 9.00.
Event Type: Member Event
Address: Harvard PR, 5th floor, Holborn Gate, 326-330 High Holborn, London, WC1V 7PP
Event Overview
Find out how Salmon punched above its weight to become the de facto thought leader for Black Friday with its award winning Black Fiveday campaign.
Black Friday has grown to become a genuine UK phenomenon. A side effect of this is that it has become a PR’s playground as every brand battles to own it. A tough ask for any global brand, let alone a brand which, by its own admission, had zero voice in the discussion to date. Recognising that it had missed a clear opportunity – to expand its share of voice, and create new sales opportunities and impress its existing customers – Salmon approached Harvard with a clear brief: “Put us at the top of the news agenda around Black Friday.”
Tapping into Salmon’s wealth of data, we moved away from the usual canned comment that had become the go-to approach for Black Friday and built an annual campaign that leveraged Salmon’s own data to drive success.
During the masterclass, we’ll share our strategy, how we’ve built on the campaign annually, the importance of getting ahead of the news agenda and how you can use client content to make a splash without spending the cash.
Agenda
- Registration & Breakfast: 08:30-09:00
- Presentation: 09:00-09:45
- Q&A: 09:45-10:00
This event is worth 15 points in the PRCA CPD programme.
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