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Hotwire presents Parents of Generation Alpha


Date

25 Sep 2018

Time

08:30

Location

London

Details

Event Type: Industry Event

Address: The Soho Hotel: Sandra Blow Room, 4 Richmond Mews, London, EC2A 2BB

Event Overview

If you’re curious about what age kids’ tech know-how outstrips that of their parents, please join us for a breakfast event on Tuesday 25th September. We’ll be unveiling the findings from our latest report – The Parents of Generation Alpha – an investigation into what 8,000 parents across the globe think of their children’s current use of technology.

We’ll explore:

  • Common trends affecting children aged 4+ when it comes to technology in the home
  • What parents think will be the impact of these trends in the future
  • What this means for brands in terms of how to communicate with families

Joining Emma Hazan, our Global Head of Consumer, on the panel will be:

  • Parenting Blogger and Heart Presenter, Mother Pukka
  • Professor Andrew Stephens from Oxford University’s Said Business School
  • Chief Scientist and Fellow at McAfee, Raj Samani
  • Oliver Franklin-Wallis, contributing editor at Wired, moderator

For more information and to book onto this event, please click here.