Details
Summary:
This special Measurement Month conference is being presented by PRCA in association in AMEC. The emphasis will be to showcase ideas and thinking from PRCA and AMEC members to make measurement matter within a PR consultancy or in-house team.
Event Type: Conference
Address: Lewis Silkin LLP, 5 Chancery Lane, London, EC4A 1BL
Event Overview
Below is the confirmed Agenda for the event, moderated by Barry Leggeter FPRCA, CEO, AMEC
| 09:00 |
Registration
|
| 09:25 |
Welcome
|
| 09:30 |
David Gallagher FPRCA, President, Growth & Development, International, Omnicom Public Relations Group
|
| 09:55 |
Dr Charles Randall, PhD, Head of Marketing Operations EMEA, EATON
|
| 10:20 |
Panel Discussion: "Why the PR Industry Needs to Take Measurement Seriously". Moderated by Johna Burke, Global Managing Director, AMEC, and featuring:
|
| 11:00 | Tea & Coffee Break |
| 11:25 |
How Does Your Measurement Effort Compare? A Presentation of the new M3 Measurement Mapper Tool Developed by AMEC Ben Levine MPRCA, Director, Head of Research, Analytics & Measurement, FleishmanHillard Fishburn Paul Hender, COO, CARMA
|
| 11:50 |
Why Strategy, Planning and Evaluation has Never Been More Important to a PR Firm! Barbara Bates, Global CEO, Hotwire
|
| 12:25 |
Closing Remarks and Close
|
This event is part of AMEC Measurement Month 2018.
For more information, please contact Leo Fedorcio, Head of Events, PRCA leo.fedorcio@prca.org.uk