Please join PRCA for this Scotland Group event, ‘The Power of Influence’ taking place on the evening of the 22nd of November. Please arrive at 18:00 for an 18:30 start.
Event Type: Member Event
Address: The Place Hotel, Edinburgh, EH1 3HU
With many online influencers beating national newspapers for engagement levels and reach, influencer marketing is increasingly becoming a core part of any PR strategy. But how do you choose the influencers that are right for your brand? How do you guarantee and measure the success of an influencer campaign? What are the pros and cons of a one-off post versus a long-term partnership?
We will be joined by two of the UK’s top influencer marketing experts, Matt Thorne co-founder of London-based Disrupt Marketing which specialises in youth marketing campaigns, and influencer turned marketer Jamie Barrett who heads up Weber Shandwick’s influencer outreach team. They will share their experiences of creating winning influencer campaigns and partnerships.
This event is worth 15 points in the PRCA CPD programme.