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PRCA Independent Consultants Group event: The future of PR and what it means for independents in the year ahead


14 Nov 2018







Please join us for this PRCA ICG event taking place on the evening of 14th November. Please arrive at 18:00 for an 18:30 start.

Event Type: Group Event

Address: Karmarama, 20 Farringdon Road, London, EC1M 3HE

Event Overview

There has been some controversial opinions between PR and marcomms professionals,debating whether or not PR is suffering a crisis of confidence despite others believing demand for PR is growing. This raises the question of whether we need to be more focused solely on PR, or if it is time to integrate other disciplines such as marketing and advertising?

Off the back of the PRCA National Conference, the PRCA Independent Consultnats Group has decided to offer a panel discussion to share insights from one of this year’s popular topics. On 14th November, Alice Weightman CMPRA, CEO of The Work Crowd & Chairman of the PRCA Independent Consultants Group, will lead an expert panel discuss the sustainability and future of PR and what it means for independents in the year ahead.  

We will discuss and debate the following:

  • The sustainability of PR
  • Insights for the year ahead
  • Focusing on PR vs. leveraging other disciplines
  • can we standout and attract new business through our clients communications


  • Brendon Craigie MPRCA - Brendon is Co-Founder and Managing Partner of Tyto. In this role Brendon leads the agency, and is heavily involved in providing clients with counsel on strategic and creative matters. As an experienced global CEO, Brendon also enjoys working closely other CEOs on broader business and communications strategies.
  • Abby Guthkelch MPRCA - is the Co-founder of Not Another Agency, a digital and content marketing consultancy. Prior to launching NAA she was the Global Head of Social Media Engagement at HSBC, and Ketchum's UK Head of Digital. Abby has 15 years' experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017 (Holmes Report).
  • Anna King - Following 10 years working in PR agencies, Anna decided to forge her own path, founding her communications, content and copywriting business, Scripsy, three years ago. Since then, the business has gone from strength to strength, building up a loyal client base of fast-growth start-ups and SMEs, spanning a  range of B2B sectors including fintech, insurtech, blockchain, recruitment and venture capital.
  • Alison Hope, Director, Fleishmanhillard Fishburn - 
    Alison Hope is a Director within the Brand and Consumer Marketing practice at FleishmanHillard Fishburn. Her extensive 22-year Consumer PR background encompasses running global to local integrated activations for blue-chip brands including Samsung, Adidas, Coca-Cola, Vodafone, Heineken, Sainsbury’s, Castrol and Sky. Integration is her favourite word and, as CRM for Samsung Europe at FleishmanHillard, Alison relentlessly strives for innovation and creativity to deliver activations that truly stand out from the crowd.

This event is worth 15 points in the PRCA CPD programme.