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Writing and Presenting Compelling Business Cases


Date

29 Jan 2019

Time

09:30

Location

London

Details

Summary:

Spending money to make money, save money or create qualitative value seems a no-brainer. However, organisations have limited financial and human resources, so what seems like a good idea has to join the queue of competing ideas. The art and science of business case preparation is a sought after skill. Organisations are now looking to Communications professionals to help them write and present a business case that helps decision owners select ideas that create real value.

Event Type: Classroom

Address: PRCA, London, SE1 0BE

Places available: 7

Places remaining: 7

Trainer: Emanuela Giangregorio MPRCA

Image of trainer

Event Overview

How Will Attendees Benefit

Attendees will learn a practical and scalable methodology to write and present a compelling business case that appeals to an assessed Decision Making Unit. They will develop their confidence through know-how when it comes to writing an options appraisal and a commercial investment appraisal, and will learn how to demonstrate tangible value.  Facilitated by an experienced management consultant, trainer and coach, this course will give attendees an opportunity to practice the skills learnt before applying them back in the workplace.    

Who Should Attend
This course is aimed at communications professionals who would like to develop their commercial and consulting skills, and those who wish to augment their skills in this area.

What you Will Learn
The day will cover:

  • Fundamentals of business case preparation
  • Understanding who makes up the Decision Making Unit (DMU) and anticipating their needs
  • Making a business case easy to read and visually appealing
  • How to perform and present an Options Appraisal
  • How to perform and present a commercial Investment Appraisal
  • Tools and techniques to strengthen the case
  • What the DMU wants to see when you present the business case
  • Using a Business Case Checklist for quality assurance
  • Business Case presentation essentials
  • Practice opportunities throughout the day to practice the techniques covered

Materials you Will Receive

Business case templates which can be used without copyright restriction after the course and a full set of course notes.