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PRCA International Communicators Group event: Creating compelling content for multiple markets


23 Jan 2019







Please join us for this PRCA International Communicators Group event on the evening of 23rd January. Please arrive at 18:00 for an 18:30 start.

Event Type: Group Event

Address: Hotwire, 69 Wilson Street, London, EC2A 2BB

Event Overview

This event will explore best practice in centralising content creation and campaign ideation. Our panel of both in-house and agency comms people, working both in global and country role, will discuss different perspectives on how to ensure the HQ creates content that is relevant across the geographies - and that is then eagerly picked up and implemented locally. The discussion will cover the following:

  • Is there such a thing as global content? In what cases do central content and campaigns work?
  • Managing expectations between the HQ and local offices — what’s realistic? How much freedom should local offices have to create their own content and how to control it?
  • Best practice and processes, from ideation (how to gain local insights about media landscape, content consumption and hot topics?) through implementation to measurement and evaluation

Hosted by:

  • Magda Bulska MPRCA, PR Manager, Capgemini UK


This event is worth 15 points in the PRCA CPD Programme.