Each month, PRCA members and award winners share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: Ogilvy PR, Sea Containers, 18 Upper Ground, London, SE1 9RQ
This month’s campaign masterclass focuses on the In-House Media Relations winner, HSBC.
HSBC’s ‘Home Bae’ Campaign explored a radical and innovative solution to the problem of property affordability – buying a home with a stranger. Built on robust insights from HSBC’s Beyond the Bricks report, the idea was brought to life through the UK’s first ever speed dating event for potential homebuyers, integrated with a media and social campaign.
This masterclass from the brains behind Home Bae will tell you the whole story, taking you through the background, strategy, thinking, execution and the results.
This event is worth 15 points in the PRCA CPD Programme.