The PRCA Scotland Group invites you to hear Alex Aiken FPRCA talk about his vision for the future of public service communications. This will be followed by a Q&A session and networking over drinks and canapés.
Please arrive at 17:45 for a 18:15 start.
Event Type: Group Event
Address: The Drawing Room, The Scotsman Hotel, 20 North Bridge, Edinburgh, EH1 1TR
Alex Aiken FPRCA discusses the major challenges to our society from the viewpoint of public service communicators. Artificial Intelligence, rapid social media, the growing presence of online influencers and disinformation which require to be met and mastered. He discusses how the Government Communication Service aims to tackle this with the creation of a Rapid Response Unit and the RESIST counter-disinformation toolkit and the need to improve standards, defend our democracy and reassure communities through the effective use of public communication.
Alex Aiken FPRCA is the Executive Director for Government Communications. He was appointed in December 2012 and has been responsible for creating the Government Communications Service and developing cross-government campaigns.
Between 2000-2012 he was Director of Communications and Strategy for Westminster City Council, leading the policy, member services and communications teams. He served as part of the group that oversaw the implementation of the Tri-Borough Shared Services programme and established the Westco communications consultancy which works for public and private sector clients around the UK.
He has been National Secretary of LGcommunications and Vice Chairman of the Public Relations Consultants Association Council. He is a Fellow of the Chartered Institute of Public Relations (CIPR) and Public Relations Consultants Association (PRCA).
Before joining Westminster he worked in Parliament and for Conservative Central Office, leading the party’s Campaigns Unit and the Press Office. He has trained and advised politicians and officials in countries and states around the world in the practice of government and communications.
This event is worth 15 points in the PRCA CPD Programme.