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PRCA Health Conference: Better Communication, Better Engagement, Better Healthcare


28 Mar 2019







This half day conference is designed to provide delegates with discussion, debate and insight into future developments within our industry.

Event Type: Conference

Address: Ellwood Atfield, London, SW1P 3HL

Event Overview

Join PRCA in it’s 50th Year, as we host our first health half-day conference. Come along to gain inside access into the world of Healthcare PR and comms. Hear from the industry’s leading speakers and gain insight the sectors most current topics.


9am – Arrival


9:30 - Keynote

  • Kate Dale MPRCA, Campaign Lead - 'This Girl Can', Sport England


9:45-10:30 - Getting it done! Are healthcare campaigns effective in changing behaviour?

  • Dr. Helena Rubinstein, Head of Behavioural Sciences, and Dr. Fiona McMaster, Innovation Consultant, Innovia Technology
  • Sam Tatam MPRCA, Head of Behavioural Science, Ogilvy
  • Hazel Wilkinson, Head of Client Relationship, Flamingo
  • Claire Cater, Founder, The Social Kinetic


10:30-11:15 - Health fact vs. harmful fiction: Communicating in the age of fake news – Panel discussion

  • Kate Pogson MPRCA, Head of Health, MHP
  • Sarah Manavis, Digital Culture and Technology Writer, New Statesman
  • Jane Kirby MPRCA, Health Editor, Press Association


11:15-11:30 - BREAK

11:30-12:15 - What does digital disruption mean for the NHS, patients and the general public?

  • Dilip Chakrabarti MPRCA, NHS Development Director, Babylon Health
  • Dr. Ben Maruthappu, Founding CEO of Cera Care, co-founder of the NHS Innovation Accelerator, was senior NHS fellow for NHS England
  • Jennifer Heape, CCO & Co-Founder, VIXEN LABS


12:15-1:15 - Social Innovation in healthcare: making new media work for you

  • Marc Southern, Digital Health Specialist, Co-Founder of B.O.B Health
  • Rachel Cooper, Director of Digital Content Strategy and Editorial, GSK
  • Jessi Langsen MPRCA, Head of Healthcare Content and publishing, Associate Director, Hill+Knowlton Strategies


1:30 – Finish

*More speakers to be announced


This event is worth 15 points in the PRCA CPD Programme.