Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: MHRA, 10 S Colonnade, Canary Wharf, London, E14 4PU
This month’s Campaign Masterclass is with both the winners of consultancy and In-house Public Sector, Value for Money Award: Kindred and MHRA.
Kindred’s masterclass will focus on the campaign ‘Invisible people’.
Invisible People, a campaign to raise awareness of the modern slavery epidemic in the UK and empower the UK public to act, is one of Kindred Agency’s most highly awarded PR campaigns. It more than achieved its objectives and the campaign moved conversations around the topic into the mainstream media and the general public’s consciousness. However, beyond any unimaginable KPI, the campaign literally freed people from slavery.
The masterclass will be delivered by the campaign’s leads; providing an insight into the issue itself; the complexity of working on human interest stories where no case studies can be provided to media, and the strategy which led to getting the most from a small budget ensuring that the unseen, became seen.
MHRA’s masterclass focuses on the campaign ‘#FakeMeds’.
The Medicines and Healthcare products Regulatory Agency’s #FakeMeds campaign is their flagship public health campaign that seeks to change consumer behaviour online. With a primary objective of signposting the target audience to make safer choices when buying specific high-risk healthcare products online, it has exceeded its objectives in this regard and additionally raised public awareness overall of the issue of falsified products sold online.
With impressive results delivered in contrast to a tiny budget, and all activity and content production delivered by a very busy Government communications team; hear from the campaign manager on the approach we took to overcome challenges and maximise earned media opportunities to get our messages heard.
This event is worth 15 points in the PRCA CPD Programme.