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PRCA Responsible Business Group: How to pitch purpose driven campaigns


Date

25 Apr 2019

Time

08:30

Location

London

Details

Summary:

Please join us on Thursday, 25th April, 2019 for this Responsible Business Group event. Please arrive for 8:30 for a 8:45 start. This event is due to finish at 9:45.

Event Type: Member Event

Address: Accenture – BeOffices 150 Minories, London, EC3N 1LS

Event Overview

‘Purpose’ is the buzzword dominating our conversations. Agencies are increasingly keen to pitch purpose led ideas to their clients and take advantage of the zeitgeist.  But what are the pitfalls, and how can agencies really use purpose communications to their advantage? Hear from both a pitch expert and an in-house purpose expert, with experience at Unilever to find out exactly how to pitch purpose. 

Join us as we discuss: 

  • Exactly what is purpose? And what is it not? 
  • Why is it important? 
  • Tips to pitch your purpose driven ideas
  • How can clients work with agencies to deliver their purpose? 

Speakers include: 

Dean Russell is the founder of leadership consultancy Win That Pitch (an Epifny Consulting brand). He is a recognised communications and pitch strategist with nearly two decades experience working in senior roles and advising many household name brands, global agencies, senior politicians, entrepreneurs and business leaders.

Naila Mir is a Director empowering and enabling people to create impact and value through communication, employee engagement and partnerships. She has extensive experience working with Unilever and other purpose driven organisations. 

Victoria Page will moderate the session and is chair of PRCA Responsible Business Group. She is the founder of VP Comms a brand strategy and responsible business consultancy. Victoria has strong experience in advising senior leaders on their sustainability and business strategies. Over the past 15 years, Victoria has worked with some of the biggest names in responsible business including Unilever, Marks and Spencer, John West, Sony and Sky.  

 

This event is worth 15 points in the PRCA CPD Programme.