Details
Summary:
Please join us on Wednesday, 22nd May, 2019 for this Scotland Group event. Please arrive for 18:00 for a 18:30 start.
Event Type: Member Event
Address: Mercer Suite at The Corinthian Club: 191 Ingram Street, Glasgow, G1 1DA
Event Overview
Planners. You’ve heard of them, you may have even worked with them, but do you understand what they do to support PR? Traditionally a function associated with advertising, planning is now sparking a quiet revolution in PR. Today an increasing number of PR agencies and in house teams are recruiting them as strategists. It’s time to lift the lid on what Planners do all day and examine the impact they are having on campaign effectiveness, client relationships and the perception of the PR industry as a whole.
We talk to a panel of experienced Planners from both PR and advertising backgrounds to get their views. Yes, join freelance Design Strategist and Innovation Consultant, Kate Bordwell, Lead Strategic Planner with Weber Shandwick, Rachel Stewart MPRCA, and Head of Marketing and Strategy at MadeBrave, Emma Burnett Blair to find out more.
This event is worth 15 points in the PRCA CPD Programme.
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