Details
Summary:
Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: The Romans, 10 Redchurch Street,, London, E2 7DD
Event Overview
This month’s Campaign Masterclass is with the Consultancy Broadcast Award winner: The Romans.
“When Life Gives You Melons”
Getting under the skin of “When Life Gives You Melons” – Europe’s most successful branded podcast series – created by The Romans on behalf of Freya Lingerie. The Romans decided to challenge conventional lingerie advertising and instead create a podcast series about things 16-25 year old women actually want to talk about. From work, sex, relationships, mental health to addiction – there was nothing the panellists shied away from discussing. Fronted by DJ Maya Jama, the two-part series became the single largest driver of traffic to the Freya website, got LOADS of coverage and increased sales for the brand in key retailers.
This event is worth 15 points in the PRCA CPD Programme.
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