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Blending PR & Marketing - Communications in the 21st Century


Date

16 Jul 2019

Time

09:00

Location

London

Details

Summary:

This half day conference is designed to provide delegates with discussion, debate and insight into future developments within our industry.

Event Type: Conference

Address: Ellwood Atfield, London, SW1P 3HL

Event Overview

Join the PRCA for a morning of insight as we look at the increasingly blurred lines between marketing and PR, and how practitioners are growing their skillsets to incorporate the learnings from the marketing world.

AGENDA

9:00 – Arrival

9:25 – Introduction - Andrew Thomas FPRCA, Publisher, Transform and Communicate magazines

9:30 – Keynote – Jon Evans, Former Chief Marketing Officer, Brewdog

9:55-10:45 – Panel – How are in-house teams dealing with the blend of PR and marketing? Panelists include Lee Thompson, Head of International Comms and Strategic Partnerships, CNBC; Jon Evans, Former Chief Marketing Officer, Brewdog; and Emma Leech, Director of Marketing and Advancement, Loughborough University

10:45-11:05 – BREAK

11:05-11:40 – Keynote – Ian Millner, CEO and Co-founder, Iris: Are we entering the era of participation?

Epic creative on the TV, and data driven martech can only take us so far…

11:40-12:25 – Panel – What does the future hold for PR and marketing agencies? Panelists include: Roberta Fuke, CEO, Speed Communications; Clive Mishon, Director, Marketing Agencies Action Group; Dan Saxby, Founder, The Elephant Room

12:25 - Closing Comments

More information about speakers will be announced shortly.

Sponsored by:

This event is worth 15 points in the PRCA CPD Programme.