This half day conference is designed to provide delegates with discussion, debate and insight into future developments within our industry.
Event Type: Conference
Address: Ellwood Atfield, London, SW1P 3HL
Join the PRCA for a morning of insight as we look at the increasingly blurred lines between marketing and PR, and how practitioners are growing their skillsets to incorporate the learnings from the marketing world.
9:00 – Arrival
9:25 – Introduction - Andrew Thomas FPRCA, Publisher, Transform and Communicate magazines
9:30 – Keynote – Jon Evans, Former Chief Marketing Officer, Brewdog
9:55-10:45 – Panel – How are in-house teams dealing with the blend of PR and marketing? Panelists include Lee Thompson, Head of International Comms and Strategic Partnerships, CNBC; Jon Evans, Former Chief Marketing Officer, Brewdog; and Emma Leech, Director of Marketing and Advancement, Loughborough University
10:45-11:05 – BREAK
11:05-11:40 – Keynote – Ian Millner, CEO and Co-founder, Iris: Are we entering the era of participation?
Epic creative on the TV, and data driven martech can only take us so far…
11:40-12:25 – Panel – What does the future hold for PR and marketing agencies? Panelists include: Roberta Fuke, CEO, Speed Communications; Clive Mishon, Director, Marketing Agencies Action Group; Dan Saxby, Founder, The Elephant Room
12:25 - Closing Comments
More information about speakers will be announced shortly.
This event is worth 15 points in the PRCA CPD Programme.