Details
Summary:
Only one in four new business pitches wins.
What factors will make your new business presentations beat the average? This course uses the presenter’s experience of working with both agencies and clients to pinpoint the elements which will make your pitch stand out, create an emotional impact and achieve memorability (most don’t). This course will be run online as a virtual classroom.
Event Type: Virtual Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Adrian Wheeler FPRCA
Event Overview
*The course fee advertised includes a 35% discount in order to continue to support businesses during this period of disruption.
The course is designed for pitch leaders. How will you decide who to involve? Should junior people play a prominent role? Should you develop an agency ‘playbook’? How will you use visual aids and props?
You can win or lose the pitch at all five stages of the sales process. This course offers A to Z recommendations on setting a pitching strategy, winning a competitive advantage at all five stages, and landing the business.
How attendees will benefit
Attendees learn how to sharpen up their pitching skills; how to align their proposals with the client's real objectives; how to make their pitches gripping and memorable; and how to manage various kinds of client behaviour during the presentation. The outcome: attendees will increase their win-rate.
Who should attend
This course is aimed at senior level and all those who would like to learn about pitching to win new business or to refresh and develop further their skills in this area.
What attendees will learn
- Getting on the long-list: profile, referrals, cold-calls, intermediaries
- Understanding procurement and making a positive impression
- Selling at the briefing; qualifying the opportunity
- Before the pitch: stacking the cards in your favour
- Pitch structure: format, content, script, visual aids, cast, theatre
- Pitch performance: engagement, memorability, role of juniors
- Follow-up before the result is announced
- Follow-up after the result is announced
PRCA Virtual Classroom
The PRCA virtual classroom replicates as close as possible the experience of face to face training. You will see, hear and be able to speak to the trainer, interact with other delegate and complete activities online throughout.
We have redesigned our face to face courses to take advantage of this great and easy to use technology. You will have frequent breaks throughout and activities to complete. Learning from home has never been easier or more effective.
What do you need?
A computer or mobile device with reliable internet access, a comfy chair and a headset if you have one.
How do I access the virtual classroom?
Just like a webinar, we will send you the login details and you will need to log in using those instructions. This virtual classroom will run on the date and time advertised here