Details
Summary:
Increasingly clients are asking PRs to engage in PR campaigns and tactics in the digital arena. But with the social media field being vastly different from traditional PR, and the media evolving rapidly, how do we advise the client?
This virtual classroom reveals the thinking and tools behind developing a digital strategy.
Event Type: Virtual Classroom
Address: Virtual Classroom, Virtual Classroom
Trainer: Steve Dunne FPRCA
Event Overview
How attendees will benefit
Attendees will:
- Gain a clear understanding of the social mores and evolution of PR on the internet
- Gain an understanding and appreciation of the key ingredients involved in developing a digital strategy
- Be able to devise digital strategies that make an impact with the target audiences.
- Be able to monitor, measure and evaluate the strategy
- Be proficient in advising clients on digital initiatives with confidence
Who should attend
This course is aimed at PR practitioners who would like to gain a further understanding in developing effective digital strategies.
What attendees will learn
- Planning techniques in a digital age
- The new Digital Audience and how to segment
- The Pull in and Push on line of thinking
- Utilising the media in the digital age
- Deploying tactical tools effectively
- Measuring and monitoring your digital campaign
- Dealing with the “Social” culture
Materials
Attendees will receive the comprehensive course presentation.
PRCA Virtual Classroom
The PRCA virtual classroom replicates as close as possible the experience of face to face training. You will see, hear and be able to speak to the trainer, interact with other delegate and complete activities online throughout.
We have redesigned our face to face courses to take advantage of this great and easy to use technology. You will have frequent breaks throughout and activities to complete. Learning from home has never been easier or more effective.
What do you need?
A computer or mobile device with reliable internet access, a comfy chair and a headset if you have one.
How do I access the virtual classroom?
Just like a webinar, we will send you the login details and you will need to log in using those instructions. This virtual classroom will run on the date and time advertised here