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Account Management


Date

23 Apr 2020

Time

09:30

Location

Virtual Classroom

Details

Summary:

In house or agency, one of the most important requirements of any PR professional is the ability to manage client accounts effectively. Managing and exceeding expectations; dealing with different types of personality; time management and persuading and negotiating people are all standard requirements to the PR/client relationship.

This virtual classroom is packed with cases studies and exercises designed to coach best practice in account management techniques – ensures the following.

Event Type: Virtual Classroom

Address: Virtual Classroom, Virtual Classroom

Trainer: Steve Dunne FPRCA

Image of trainer

Event Overview

How Delegates benefit

  • A greater confidence in deploying strategies and tactics on successful account management
  • Understanding the language of account management – both verbal and physical – and deploying it effectively
  • Identifying different client types and altering behaviour to ensure good relations
  • How to keep campaigns on track
  • Delivering good news and bad news
  • Developing a client strategy to grow the account

What Delegates Learn

  • The duties of account management – what should be included and what shouldn’t!
  • The Client/Consultancy Life Cycle and how to manage the various stages
  • Handling difficult clients
  • Identifying common reasons for strain between an agency and client
  • Common problems and how to avoid them. Tactics to avoid the common issues.  Listening and questioning skills
  • Managing time on accounts
  • Writing winning account management reports     
  • Presenting ideas
  • Negotiation

Materials
All attendees will receive full course notes

PRCA Virtual Classroom

The PRCA virtual classroom replicates as close as possible the experience of face to face training. You will see, hear and be able to speak to the trainer, interact with other delegate and complete activities online throughout.

We have redesigned our face to face courses to take advantage of this great and easy to use technology. You will have frequent breaks throughout and activities to complete. Learning from home has never been easier or more effective.

What do you need?

A computer or mobile device with reliable internet access, a comfy chair and a headset if you have one.

How do I access the virtual classroom?

Just like a webinar, we will send you the login details and you will need to log in using those instructions. This virtual classroom will run on the date and time advertised here