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Building a Public Affairs Strategy


25 Mar 2020







Is public affairs integrated into your overall strategic communication plans? Far too often, public affairs is not included as part of the overall corporate affairs strategy. Companies and organisations are thus missing out on the ability to influence key policymakers.

You may have the best laid communications plans prepared to communicate with your stakeholders via the media, social media and customer relations but what about the public affairs side? How can you ensure politicians of all levels are tuned into your agenda? How can you influence the wider political agenda for your company and industry's benefit?
Politicians make decisions that impact on businesses, charities and other organisations every day. How can you ensure that your strategy is understood by policymakers? Public affairs is an effective communications tool and should be considered an integral part of all comprehensive communications planning.

The course will provide an overview of how public affairs works and the role it can play in your corporate communications strategies. It will help demystify the whole political process and shine a light on what is often considered by some as the "dark art" of lobbying. It will also consider how to communicate effectively with politicians at all levels of influence within an ever changing political landscape whether from a local, national, devolved, EU and even wider field.

Event Type: Classroom

Address: PRCA, London, SE10BE

Places available: 7

Places remaining: 7

Trainer: Nickie Aiken MPRCA

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Event Overview

How will you benefit
Attendees will be able to:
Explore how public affairs can play an integral role in your overarching communications planning 
Gain confidence in understanding the key skills required to engage with a public affairs stakeholders 
Understand how to communicate with politicians and civil servants 
Gain knowledge of the political influencing procedures and overall government map of the UK and beyond. 

Who should attend
This course is aimed at practictioners of all levels who are interested in learning more about public affairs generally. 

Course Materials
Each attendee will receive a public affairs strategy checklist, illustrating how to influence the political agenda, who to target and when during the political process.