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PRCA and Aro PR and Marketing joint event: Measurement and evaluation - what's it worth?


15 Oct 2019







Please join the PRCA and Aro PR and Marketing for this joint event over lunch on Tuesday, 15th October, in Devon. Please arrive at 11:45 for a prompt 12:00 start.

Event Type: Group Event

Address: The Watermark, Erme Court, Leonards Road, Ivybridge, Devon, PL21 0SZ

Event Overview

Clients and management are putting ever greater demands on PR to be accountable and prove its worth.  So how do we effectively evaluate and measure the impact of a PR campaign?

Join Francis Ingham MPRCA, Director General, PRCA, Ben Levine, Director and Partner, TRUE Global Intelligence, and guests, as they look at measurement and evaluation trends. What does current industry best practice look like? How does it need to evolve to equip itself for a successful future? 

Lunch will be provided by Aro PR and Marketing who are hosting the event.

This event is worth 15 points in the PRCA CPD Programme.