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PRCA Wales Group event: Demystifying Nudge Theory


07 Nov 2019







Please join the PRCA Wales Group for this event on the evening of 24th October.

Event Type: Group Event

Address: KIN&ILK: Cathedral House, 31 Cathedral Road, Cardiff, CF11 9HB

Event Overview

Interested in human behaviour? Wonder how it can positively impact your communications programme? Join Head of Communications at Health and Safety Executive, Lester Posner, and PRCA Cymru Chair, Shayoni Lynn CMPRCA, at our next event: “Demystifying Nudge Theory”.

At this session, our speakers will discuss the various cognitive biases that impact audiences’ decision-making and how we, as strategic PR, communications and public affairs practitioners, can understand, analyse and overcome them. Lester and Shayoni will take you through easy-to-use frameworks like COM-B and EAST so you can implement a behavioural approach to your own programme. Places are limited and will be allocated on a first-come-first-served basis. Book now to avoid disappointment!

This event is worth 15 points in the PRCA CPD Programme.