Details
Summary:
Brought to you in association with AMEC, the PRCA Measurement Conference is focussed on showcasing the essential trends and thought-leadership presented during measurement month to help make measurement matter within your PR consultancy or in-house team.
Event Type: Conference
Address: Hill+Knowlton Strategies, The Buckley Building, 49 Clerkenwell Green, London, EC1R 0EB
Event Overview
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9:00 |
REGISTRATION |
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9:30 |
WELCOME KEYNOTE SPEECH: Johna Burke CMPRCA, Global Managing Director, AMEC |
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10:10 |
Panel Discussion: What does the next decade look like for Measurement in PR? Moderated by: Andy West CMPRCA, Chief Group Development Officer, Hotwire Speakers: Giles Peddy MPRCA, Senior Vice President EMEA Operations & UK Managing Director, Lewis Jenny Mowat MPRCA, Managing Director, Babel Daniel Stauber, Marketing Science Expert, Facebook Andy West CMPRCA, Chief Group Development Officer, Hotwire |
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10:50 |
COFFEE BREAK |
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11:10 |
Measurement Case Study Steve Leigh, Director, PR Agency One |
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11:50 |
Panel Discussion: Can we prove the value of PR in the broader marketing mix? Moderated by: James Turner, Founder & CEO, delineate Speakers: Allison Spray MPRCA, Director of Data and Analytics, Hill+Knowlton Strategies James Turner, Founder & CEO, delineate Jonny Bentwood MPRCA, Global Head of Data and Analytics, Golin Simon Henrick MPRCA, Head of News and Issues, Direct Line Group |
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12:30 |
CHAIR CLOSING REMARKS Johna Burke CMPRCA, Global Managing Director, AMEC |
