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‘No Deal’ Brexit: The Communications Considerations (PM)


Date

25 Oct 2019

Time

14:00

Location

Webinar

Details

Summary:

Communications will be of critical importance to how organisations deal with a 'No Deal' Brexit. The scenario has been built up in the minds of many and there are concerns about how normal business will take place in the event of 'No Deal'.

But it is not just the organisations themselves that need to understand what the plan is but their stakeholders do as well. These stakeholders could include customers, those in the supply chain but also their workforce and local communities.

The messages an organisation delivers about their preparedness and the path for the future will play a critical role in how the UK economy performs in the event of 'No Deal', as well as the performance of the organisations themselves.

Organisations that undertake such communications will better protect their positions and will enhance their reputations. There are also potential commercial and competitive gains to be made by being seen as continuing to operate after a 'No Deal' Brexit.

Event Type: Webinar

Places available: 50

Places remaining: 43

Trainer: Dr. Stuart Thomson

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Event Overview

Course Aim

This course will provide the confidence organisations need to communicate confidently and effectively with the audiences that matter most to their operations.

Course Content

  • The background to 'No Deal' and what will happen next

  • How to identify stakeholders

    • Considering who stakeholders are

    • Understanding their concerns

  • How to respond and engage with stakeholders

  • Outlining the channels for communications available to organisations

  • The key aspects of internal communications and being 'joined-up'

  • Engagement with Government and politicians - particularly the value in working with DIT and BEIS

  • Understanding the role and value of third party endorsements

How attendees will benefit

Organisations will feel able to communicate with stakeholders through the development of a greater depth of understanding about their concerns and what can be done to address them.

Such communications lessons will also be of great value long after 'No Deal' has become a distant memory.

Materials

Attendees will receive a copy of the presentation.