Details
Summary:
Each month, PRCA members share the experiences and insights they have gained through their work, and present award winning campaigns.
Event Type: Member Event
Address: Hope&Glory, 71 Collier Street, London, N1 9BE
Event Overview
This month’s Campaign Masterclass is with the Consultancy B2B Technology Award winner: Hope&Glory.
Quarter Life Crisis:
The brief was to create a platform to promote LinkedIn Career Advice to our core career builder audience and to encourage mentors to sign up. Through focus groups we uncovered a point in time when over 80% of our audience would most need help and turned that insight into a media story that generated over 200 pieces of coverage and went global in its reach. The Quarter Life Crisis moved from PR story to cultural zeitgeist which still gets talked about today.
This event is worth 15 points in the PRCA CPD Programme.
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