Please join the PRCA Northern Ireland Group on Wednesday, 19th February, 2020.
Event Type: Group Event
Address: Alibi, 23-31 Bradbury Place, Belfast, BT7 1RR
People neither know nor remember the details of a crisis. What they remember forever is how the company behaved. That’s why the spokesperson (the CEO) is all-important.
The PRCA NI is delighted to invite you to hear from Adrian Wheeler FPRCA, Crisis Communications consultant, trainer and coach on how leading businesspeople have won applause in a crisis - or, more commonly, have shot themselves in the foot. Join other PR and comms professionals to find out what we can learn from these cases and test yourself with a fun crisis comms quiz!
This free event is a great opportunity for PR professionals to meet up and share insight in a relaxed environment.
Adrian Wheeler is the former CEO of GCI UK and chairman of GCI Europe. He started life as a reporter on a weekly newspaper in South London. Among the well-known companies he has helped prepare for and handle crises are British Airways, Novartis, Procter & Gamble, Honeywell, Dell, Barclays and Food & Wine from France. He is the author of Crisis Communications Management, a PRCA Practice Guide published by Emerald Worldwide.
This event is worth 15 points in the PRCA CPD Programme.