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LinkedIn for PR and personal branding


Date

26 Feb 2020

Time

10:30

Location

Online

Details

Summary:

With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?

Event Type: Webinar

Places available: 50

Places remaining: 38

Trainer: Chris Lee MPRCA

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Event Overview

With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?

What attendees learn

How to:

• Discover the many ways LinkedIn is a powerful tool for PRs

• Set up a company page that grabs attention

• Optimise employees’ public profiles

• Leveraging your staff

• LinkedIn’s paid tools (Elevate and advertising)

• Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile

• Building your own personal profile 

• Networking best practice

• Market events on LinkedIn for maximum coverage

• Use LinkedIn’s content publishing suite, Pulse

• Source the best talent

• Use SlideShare to create shareable content

• Incorporate LinkedIn into your wider strategy

• Evaluate your campaigns in a meaningful way