Details
Summary:
Year after year, via the PRCA UK Census and the ICCO World Report, industry leaders report that talent is their number-one issue – they also feedback that it’s hard to reach out beyond their well-established recruiting grounds. PRCA announced its UK-wide Schools Outreach Programme in November 2019 which is aimed directly at addressing these linked issues.
Koray Camgoz, PRCA’s Head of Communications and Marketing, will talk about the Schools Outreach Programme in more detail including what the initiative is and how you can get involved. Koray will also be available for a short Q&A session following the session.
Lunch will be provided.
Event Type: Group Event
Address: Toffee Factory, Lower Steenbergs Yard, Quayside, Ouseburn, Newcastle, NE1 2DF
Event Overview
Year after year, via the PRCA UK Census and the ICCO World Report, industry leaders report that talent is their number-one issue – they also feedback that it’s hard to reach out beyond their well-established recruiting grounds.
PRCA announced its UK-wide Schools Outreach Programme in November 2019 which is aimed directly at addressing these linked issues.
PRCA’s 2019 Census showed that only one in ten practitioners are from ethnic minority backgrounds, or from families that received income support when they were children. Only 4% of those surveyed considered themselves to have a disability. The status quo is inexcusable and the industry must do more to reflect the society it seeks to engage.
PRCA has worked hard to broaden the talent pool over the past few years including through its successful Partner University programme and guest lecture series; through intern work to help young people to identify the very best employers; and through its management of the government’s PR apprenticeship programme.
This schools programme is the final piece of the jigsaw and will be sustained over the coming years, a new and central part of the PRCA’s work in representing the industry – and changing its composition for the better.
PRCA’s Head of Communications and Marketing, Koray Camgoz, will talk about the Schools Outreach Programme in more detail and explain how you can get involved.
You don’t have to be a PRCA member to volunteer. All you have to be is a practitioner with a passion for the future of our industry.
About Koray Camgoz
Koray is an internationally experienced communications specialist with a passion for diversity and inclusion. He began his career at a PR agency in New York and spent seven years at the CIPR, before joining the PRCA as Head of Communications and Marketing last year. He holds a masters degree in media and communications, a PR diploma and is a Chartered PR Practitioner.
For more information about this event or if you have any questions, please contact PRCA Borders and North East Co-ordinator Katy Barden: katy.barden@prca.org.uk
This event is worth 15 points in the PRCA CPD Programme.
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